Customer Discovery

Interview Stages

Manage questions by stage. Open accordion to learn.
Unmute for audio explanation.

Intro

Create a comfortable environment where the interviewee feels at ease to share their honest thoughts and experiences.

Background

Establish their expertise level, daily workflow, and working environment to provide context for later discussions.

Goals

Understand objectives and success metrics to align potential solutions with actual needs and motivations.

Problems

Uncover real problems behind surface-level symptoms and understand their frequency and impact.

Solutions

Explore current solutions and ideal features to understand adoption potential and value priorities.

Closing

Ensure all key points are covered and establish clear next steps for future conversations.

Create or select a project first to manage interview questions.